White Rose Launches New Concept Store!

Metropolitan Citymarket

Our History

The White Rose story can be traced back to 1886.Two brothers, Joseph and Sigel Seeman, left their Uncle David's company to pursue what they saw as the future of the grocery business. They predicted that the tradition of individual grocers picking up their own merchandise would fade, and a wholesaler who delivered would grow and prosper. Seeman Brothers and Doremus, the predecessor of today's White Rose, began with $4,500 and a dream. Like most new businesses, the venture began life with an identity crisis.  More...